In a somewhat surprising move, KSL and Aspen Skiing Company have purchased Deer Valley Resort. The mountain resort giants recently formed partnership has been gobbling up ski resorts throughout California and Colorado, but the acquisition of Deer Valley marks their first foray into Utah.
Though Park City’s Deer Valley Resort is smaller than much of KSL/Aspen’s inventory, they believe the move to Park City to be a natural one. With resorts in many major ski destinations across the US, and even two in Canada, KSL/Aspen looks to offer exceptional service no matter where winter sports enthusiasts choose to go in North America. But this move isn’t just good for KSL/Aspen; it’s a success for Deer Valley Resort and Park City residents as well.
As part of the KSL/Aspen network, Deer Valley Resort hopes to improve upon its current experience and offer guests an even more luxurious experience. Certainly, Deer Valley Resort—and by extension, Park City itself—is known for its quality powder, amenities, and abundance of varied ski runs, but an influx of capital from KSL/Aspen could push the resort to new heights.
What Does This Deal Mean for Park City?
Though already a popular winter vacation destination, joining the KSL/Aspen network should allow Deer Valley Resort to bring in an even larger number of visitors, in turn boosting Park City’s economy. This deal could lead to the resort’s expansion, though for now Solitude, purchased by Deer Valley in 2014, will remain in Deer Valley ownership’s control. Park City, put on the map by the Winter Olympics, could be in for a second awakening.
We at Park City Rental Properties are excited by the new deal and can’t wait to see how KSL/Aspen improves our already great resort. The deal for Deer Valley Resort should close before the 2017/18 season. If you’re considering a trip to Park City, this is a great time to come! For information about staying in beautiful Park City (and how to enjoy the new Deer Valley Resort), contact us at Park City Rental Properties today!
(Image by Don Ramey Logan [CC BY 4.0 (http://creativecommons.org/licenses/by/4.0)], via Wikimedia Commons)